Booksquare University

In the past few days, I’ve had a rash of new followers. I mean, I get a healthy number of followers on a regular basis, but these are different. They don’t make any sense. I’m being followed by people who cannot possibly have any interest in me, what I have to say, and what I [...]

We often say (okay, we always say) there is no right way to use Twitter. Part of what makes the Twitter experience so much fun is the fact that everyone brings their individual style to the conversation. As publishing professionals — from authors to evangelists — discover how effective Twitter is for communication, these styles [...]

I hope this video will clear up any misconceptions you may have about Twitter. There’s been so much hype lately, it’s time someone spoke honestly about the topic.

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You can learn more about twitter at Tweet Camp, a new online workshop from Booksquare University.

Jennifer Tribe, of Highspot Inc., is a Twitter evangelist and rightfully so. As a consultant who advises clients on non-fiction publishing projects, she’s witnessed the power of Twitter as a tool for networking and keeping pace with the rapidly changes facing publishing in the digital era. And she’s been an instrumental part of building the [...]

A mini-scandal flared on Twitter yesterday. During the live-tweeting of a conference, word came that one book publisher was using ghost writers to tweet for their authors. Twitter being Twitter, there was the initial buzz and a second wave as others caught up with the news.
General consensus: someone is doing it all wrong!
While it’s critical [...]

Last week, the Twittersphere was talking about a recent Nielsen study of Twitter’s retention rate: approximately 40% of the people who join Twitter stick around and make full use of it*. Forty percent, by the way, isn’t such a bad number, but it’s keeping with anecdotal items we’ve heard and the experience we have with [...]

This week has seen debate on, of all thing, the retweet. It turns out there are those in favor to of the action, those who oppose it, and those who think “Hey, why isn’t that part of the Twitter system?”. Let’s explore some of the good reasons (and bad reasons) for all perspectives.
First, the retweet [...]

I am equally bemused by the celebrities flocking to Twitter and the backlash against those celebrities. On one hand, you get kudos and respect for Shaquille O’Neal, who uses both the Twitter website and a mobile app to post updates. On the other, you get the ridiculousness of Ashton Kutcher challenging CNN to a “first [...]