Booksquare University

In today’s podcast I talk with author and self-publishing expert Joanna Penn.

Like many authors, Joanna has spent an extraordinary amount of time online using various tools to build her personal brand and promote her writing. In the process she’s become something of an expert on how all of the various Web 2.0 tools can be used to build an author platform.

In fact, she’s just released the Author 2.0 Blueprint, a free report designed to provide authors with a roadmap through the sometimes bewildering array of online promotional and publishing options.

We cover a lot of ground in this interview, including:

• The single most important thing every author should do before they start promoting their book online.
• The three most important things authors should be doing online to promote themselves.
• Advice for authors who have a limited amount of time for online promotion.
• How alternate publishing methods like digital publishing and print on demand can be used as part of your larger promotional strategy.

Listen to the interview:

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Links from the interview:

• The Author 2.0 Blueprint
• The Creative Penn
• AudioBoo (iPhone app)
• Scribd
• SmashWords